Spellbound by big breasts, Ivan published articles way back in 1995 about his very cute girlfriend augmenting her breasts.
When a friend joked, "Ivan, you should write a book!" on convincing women to have breast augmentation, she had no idea Ivan would sit down and do exactly that. But he did.
The project was just for fun - but when Ivan checked the site a month later, he was stunned to find the book was selling. Then came the emails from grateful husbands: "OMG it worked!"